Carafelli HQ
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Dashboard

Mission Control
Crew outreach
Crew outreach
To-do / follow-ups
Recent estimates
Recent estimates
Upcoming shoots
Upcoming shoots
Edits in progress
Edits in progress
Post-Production conversation
Post-Production conversation
Key metrics
Key metrics
Revenue & profit:

Pipeline

Estimates

Estimate builder

Draft
Auto-saved
AI

Estimate Agent

Add 2 camera ops for 3 days at 62 Duplicate Day 1 as Day 2 Add a 10-hour grip package to Equipment Add a post section with 40 hours editing What's my profit margin?
Client & Job Info
0 selected Date: Vendor: Move to:
Payment schedule
QBO: Not pushed
Internal notes
Client message (shown on estimate)
Internal financials — never shown to client
%

Jobs

Accepted productions by stage
Pre-Production
Shoot
Post
Delivered

Vendor Invoices

Crew & vendor invoices — received vs. outstanding, checked against the estimate

Invoices

Invoiced & paid estimates

Job Reservation Status

Crew & equipment availability by job
Crew Not contacted Reaching out Confirmed Declined Equipment Requested Unavailable Click a pill to cycle · shift-click to reverse

Post-Production

Editing tracker — every estimate with editing in scope

Crew & Vendors

Referrals

Who sends you business — billed & profit per referrer
Top referral sources
All referrals

Catalog

Standard rates — edit inline
Select rows to batch-change specific items
0 selected
T Name ↕ Description Source Unit Qty owned My cost Base rate ↕ Total rate

Rentals

Online rental requests, gear scanning & your storefront customers
Incoming requests from your public storefront — confirm availability & pricing, then Approve, Quote, or Decline. New customer sign-ups awaiting approval show up here too.

Store Settings

Your rental storefront — equipment, crew & website controls
Pick which gear shows on the public rental storefront — checked gear is listed at its day rate. Add a photo and a short store description so it looks good to renters. Crew are on the Crew Manager tab; open/close the store & set terms on the Website tab.

Equipment

Internal gear — insurance & asset tracking. Add gear here or flag existing Catalog items as Internal.
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Filter
Sort
Name Description Category Day rate Manufacturer Model # Qty owned Ins. value Status

Vendors

Equipment and service vendors

Templates

Reusable estimate structures, messages, and outreach copy — all in one place.

Financials

Revenue, profit, margins, conversion & cash flow
Revenue & profit by month
Cash flow — next 30/60/90 days
Most profitable clients
Avg estimate size trend
Conversion rate by month
Pipeline — open estimates by stage
Profit by month — year over year

Reports

Business performance at a glance

Call Sheets

Generated from accepted estimates
No call sheets yet.

Email History

All outbound communications

Settings

Users, company info, QBO, notifications

Trash

Deleted estimates are kept here for 7 days, then permanently removed

Audit Log

Full change history